Melinda's Board: Bernadette singing "New York, New York"

Date: 09/28/01 04:01:33 AM
Name: Anonymous
Email:
Subject: Bernadette singing "New York, New York"
Link: www5.playbill.com/cgi-bin/plb/news?cmd=show&type=news&code=+105930&selector=U.S.

From Playbill Online:

PHOTO CALL: Broderick, Bernadette, Buckley, Bebe Sing "New York, New York"

28-SEP-2001

Photo by Aubrey Reuben

In an effort to ecourage Broadway and Off-Broadway theatre going in the wake of the Sept. 11 terrorist attacks, the League of American Theatres and Producers devised a TV and media campagn that would include every member of every Broadway show singing "New York, New York" in the middle of Times Square. The commercial will tape Sept. 28, but Sept. 25, the stars, including Matthew Broderick, Bernadette Peters, Betty Buckley and Bebe Neuwirth, laid down the vocals.

Radio commercials featuring the voice of The Producers stars Nathan Lane and Broderick, and a television spot in which every actor in every show on Broadway would stand in the middle of Times Square and sing "New York, New York" are a part of the advertising campaign was devised by Nancy Coyne and Drew Hodges, two old hands at selling theatre, reported the Times. One of the first ads centered on the famous "I Love New York" slogan, which places a heart in place of the word "love," but now reading "I Love New York Theater."

See other archives